对于SEO来说，网页的标题（title），网页的关键字（keywords）和 网页的描述（description）无疑是优化的重点。这三项标签如果写的太少是没有充分利用资源；写的太长容易被看成作弊，因此要合理安排标签内容。

网页的标题（title） ：中心句 ，既要简短又要饱含信息，长度通常是50 – 60字符。

网页的关键字（keywords） ：关键词，通常2-5个。

网页的描述（description） ：中心思想 ，精确简明地描述页面的内容，长度通常是在150 – 180个字符。

编辑网站的 title ,  keywords,  description 注意事项：

1.  新网站，首页title，keywords,  description一定要确定，打草稿确定好之后填写到网站上，以后修改的话也尽量小改，频繁更名可能会导致权重降低。

2.  注意title与内容的相关性，不可文不对题，title要包含要做的关键词，但不能堆积。

3.  注意title的唯一性， Title和Description不要和竞争对手重复。

4.  网站首页的keywords ，和产品分类的keywords，可以写4-6个。

5.  如果要把公司名称放在title里面，建议放在最后，除非是一个知名品牌（品牌有一定的搜索量）

6.  keywords不要选择太泛的大词。不要写在title和description中未出现的或者毫无关系的关键词。

7.  每一张网页都应该有一个独一无二的title和description，不要众多的网页用一个title和description。

8.  可以在description和title中适当加入阿拉伯数字 或者广告词，例如年份、折扣，Free shipping, 明星同款的衣服鞋帽。吸引客户点击。

下面看几组案例， A为修改前，B为修改后，大家对比看下：

1. 家装地板外贸企业网站 title , keywords, description

A

Title ：D&L Hardwood Timber Flooring

Keywords ：Hardwood flooring, Timber flooring, Acacia flooring, Teak flooring, D&L Hardwood Flooring

Description ：D&L Hardwood Flooring is a hardwood flooring manufacturer from China – dedicated to helping you find the right floor for your unique application.

B

Title ：Hardwood Flooring Wholesale Supplier, Timber flooring, Acacia and Teak Flooring from China

Keywords ：Hardwood flooring wholesale, Hardwood flooring supplier, Timber flooring, Acacia flooring, Teak flooring

Description ：The Leading Hardwood Timber Flooring Wholesale Supplier and Manufacturer from Foshan in China, supplying a wide range of Wood flooring, Acacia flooring, Teak flooring, Timber flooring, Timber Decking.

2. 外贸软件行业网站 title , keywords, description

A

Title ：Employee Monitoring Software | Computer Monitoring Software

Keywords ：Employee Monitoring Software，Computer Monitoring Software

Description ：Extensive monitoring softwear, high performance network and employee monitoring software.

B

Title ：Employee Monitoring Software | Computer Monitoring | Surveillance | iMonitorSoft

Keywords ：computer monitoring software, employee monitoring software, internet monitoring software, computer surveillance software

Description ：Employee monitoring and and Computer Monitoring software, Computer Surveillance and Spy Software for business, educational, government centers. Invisibly tracks computer and internet activities.

3. 外贸LED 灯具网站，LED Linear Lighting 产品分类栏目title , keywords, description

A

Title ：LED Linear Lighting

Keywords ：LED Linear Lighting,

Description ：LED Linear Lighting for warehouse and workshop.

B

Title ：LED Linear Lighting and Linear Lighting Solutions

Keywords ：LED Linear, Linear Lighting, LED Linear Lighting, Linear Lighting Solutions, LED Linear Lighting solutions,  Best Quality LED Lighting

Description ：Find great deals on LED Linear, Linear Lighting, LED Linear Lighting and Linear Lighting Solutions at affordable prices for warehouse and Workshop.